New Beginnings

Well it’s been a while since I’ve last written, but a lot has happened over the past few months. Most importantly, I got a new job! And it’s not just any job, but a dream job. I’m now a content strategist at Beamly, the digital content agency that was acquired by Coty back in October 2015. I’m so excited and I get to work on some amazing brands like Rimmel, Sally Hansen and Philosophy.

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I’ve been at my new job for a few weeks now. I started during the busiest of times, the holidays! Since my last post, I’ve purchased many many beauty products. Please find the documented evidence below.

 

 

The last image shows some of my Christmas gifts! I was very very excited about the First Aid Beauty kit. That’s basically my favorite brand right now. Hope you all had a great holiday!

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H&M Beauty….Finally!

Things have been a bit crazy at work and I’ve been cut off from all “beauty news” over the past week and missed the launch of H&M Beauty. I was reading an article today about all the products and I immediately ran across the street from my office to H&M.  While I was hoping to take a look at the hair products, the H&M I went to didn’t have them. I’m assuming the flagship at Herald Square only carries the full line.

So of course I had to pick up a few things. There were 4 displays: Nails, Lips, Eyes, Face, Blushes and accessories. I believe all of their products are between $1.99-$25, something like that. I would say that most of the items were moderately priced in the $6-$13 range. I had to exercise much restraint but I opted for the lash curler (who doesn’t need?), a makeup sponge, an eyebrow pencil and a lip crayon (of course). I have to say the displays were very nice and well thought out. The packaging is super clean and simple, but it works. I can’t wait to see how these products stand up and what they continue to create. What do you all think: would you use H&M’s new beauty products? Are you excited about them?

Little Brands Come to Sephora

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Sephora plans to give little brands a BIG chance with their recently announced “Scouted by Sephora” program. They plan to sell “the next big brands” already identifying 40 brands to participate. WWD reports “eight to 10 brands will be highlighted every other month. The current offerings include Viseart, Tatcha, Juliette has a Gun (fragrance), Makeup Eraser, Reverie, Cinema Secrets, Sunday Riley and Skin Inc. The next installation is planned for late October and will have a global theme.”

Niche brands being given the opportunity to reach Sephora’s customers is HUGE. This opportunity will certainly give these brands an instant jolt into stardom.

This announcement follows a series of recent marketing programs, including a beauty-box subscription offering. I could probably ramble on about how excited I am for Sephora Play and what a smart move this is by Sephora, but I will stop myself here. Enjoy for yourselves!

 

 

August Empties

  
I just had two of my absolute favorite products run out. Lush Flying Fox shower gel and First Aid Beauty Face Cleanser. You may remember my last post of Empties, where I also had the F.A.B face cleanser. I do love this product. I feel like you can’t go wrong with this brand. So naturally, I must be off to sephora tomorrow to buy another! 

The Lush Flying Fox shower gel is one of my favorite scents. Seriously. I wish there were popular jasmine fragrances out there. I’d totally rock it. I’ve gone through a few bottles of this shower gel and they actually last a pretty long time. I think one of the employees told me that the gel doesn’t contain that much water so the formula is much more concentrated which is why a little will go a long way, and the product can last. I’m dying to go to Lush but for whatever reason I don’t have the same self control that I do when I go into Sephora. When I go to Lush I end up leaving with 4 or 5 things! Maybe it’s all the events that get me. 

What are your favorite products you’re constantly running out of?

4 Cult Beauty Brands – And the Products You Need to Know About

After going on a beauty following-spree on Instagram, I found a few cult beauty brands that seem to be popular across many accounts. Here’s what I’ve gathered so far:front-logo

1. Dose of Colors

Most coveted item: Terra Collection trio in “Brick, Sand, Stone”

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2. Jeffree Star Cosmetics

Most coveted item: “Celebrity Skin” matte lipstick

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3. Colour Pop

Most coveted item: any of their matte lipsticks and eyeshadows (this brand is very affordable too, think E.L.F.)

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4. Lime Crime

Most coveted item: Venus palette and Velvetine lip stick in “Cashmere”

100+

I’ve been meaning to do this post for the past week or so and am finally getting around to doing it. I wanted to thank you all for following me! I’ve reached 100+ followers and I’m so happy to be able to share this news with you all. I hope to continue to bring you the best beauty news and insights. Now on to 1000!

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Empties


I had 2 products that just happen to run out at the same time.

Bumble and Bumble Color Minded Shampoo— I bought this a long time ago. A very very long time ago. My issue with it was that it made my scalp so dry, I couldn’t use it anymore. But recently I began using a T-Gel shampoo on the top of my head/roots and this color shampoo for the mid-shaft to ends of my hair. I thought this was a smart way to finish the bottle but now as I am throwing this thing away I feel like my ends are drier than ever! Not good. No amount of deep conditioning seems to help either. All this being said, I ran out of this shampoo but will never buy this one again.

First Aid Beauty Face Cleanser–I’ve bought this cleanser 3 times now. Sephora offers a dual pack of the face cleanser and their moisturizer which is for extremely dry skin. I found great results using the cleanser throughout the winter and I still love it for the summer. Yes, my skin is that dry! Since I ran out of this I realize I need to get to a Sephora ASAP to buy another.