Little Brands Come to Sephora

homepage_slideshow_exclusives_091015_image

Sephora plans to give little brands a BIG chance with their recently announced “Scouted by Sephora” program. They plan to sell “the next big brands” already identifying 40 brands to participate. WWD reports “eight to 10 brands will be highlighted every other month. The current offerings include Viseart, Tatcha, Juliette has a Gun (fragrance), Makeup Eraser, Reverie, Cinema Secrets, Sunday Riley and Skin Inc. The next installation is planned for late October and will have a global theme.”

Niche brands being given the opportunity to reach Sephora’s customers is HUGE. This opportunity will certainly give these brands an instant jolt into stardom.

This announcement follows a series of recent marketing programs, including a beauty-box subscription offering. I could probably ramble on about how excited I am for Sephora Play and what a smart move this is by Sephora, but I will stop myself here. Enjoy for yourselves!

 

 

Advertisements

One thought on “Little Brands Come to Sephora

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s