After going on a beauty following-spree on Instagram, I found a few cult beauty brands that seem to be popular across many accounts. Here’s what I’ve gathered so far:
Most coveted item: Terra Collection trio in “Brick, Sand, Stone”
Most coveted item: “Celebrity Skin” matte lipstick
3. Colour Pop
Most coveted item: any of their matte lipsticks and eyeshadows (this brand is very affordable too, think E.L.F.)
4. Lime Crime
Most coveted item: Venus palette and Velvetine lip stick in “Cashmere”
♡ Pretty Well Dressed ♡ 
Colourpop is great!