Go-to Nail Color

I think we all have one. Mine is Essie’s Sugar Daddy. I barely have any left, I need to pick up another bottle. Do you have a go-to nail color? What is it? 

  

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Pretty Well…Connected

beautytech

 

What does it mean to be a digital beauty brand? I’ve been thinking a lot lately about the cross-section of beauty and tech. I think tech is such a huge part of our lives and it seems like there are new products, advancements and experiences coming out every day. But what’s up with the beauty industry and why is it taking them longer to catch on to this movement? Well, there are a lot of reasons and I hope to explore some of them in future posts. On flip-side, brands like Sephora and L’Oreal are pioneering in digital and innovation—not just for the industry—but overall, they are setting standards for other brands to follow. According to a 2014 Beauty study by L2, “mass and prestige brands alike are innovating across the Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions.” It’s great to see advancement, and L2 also notes that the digital investment is increasing throughout the industry.

H&M Beauty

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I am so excited for the new H&M Beauty, set to debut this fall. The packaging looks super luxe,  and the collection will be available in 900 stores worldwide. Is there such a thing as “fast beauty”? Maybe H&M will show us how it’s done.

MAC x Cinderella

I know I posted a few weeks ago about how much FOMO I had been having over totally neglecting to purchase the MAC x Cinderella products. Long story short: they sold out instantly and were all over Instagram taunting me.

I had a bit of a Fairy Godmother moment myself and these two beauties magically came into my possession. I have to say, I was really wanting Royal Ball (the pinker color) but I ended up liking the look of Free As A Butterfly (the nude looking color) much more. I could go on and on gushing about the gorgeous pale blue packaging, and  I am clearly not alone in my sentiment.

Both colors are sheer and very very shiny, but I feel like their pigment is understated enough to be practical/appropriate for every day wear.

MAC

Elf–Complexion Correction

I’m going to try some complexion correction with this elf palette. I have always seen these colorful concealers but have never attempted to try them. Maybe I found them a bit intimidating or convinced myself it wouldn’t work. But hey -I am going to give it a shot.

I’m particularly interested in trying the yellow for dark circles under my eyes and the green for redness. Also, can I mention that the palette was $3 and the brush was $3. I love elf.

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