Tag: sephora

This Is The Pale Girl’s Dupe for Kylie Lip Kit “True Brown”

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Let me start by saying this: I bought into (literally) the Instagram-fueled cultdom of Kat Von D’s Lolita. This shade has struck the perfect balance of being all over Instagram and simultaneously sold out everywhere. Incidentally, this is also the secret formula for beauty sales—but that’s another article. So when I found the Lolita shade at a Sephora, I didn’t even think twice about buying it. It was necessary.

Now all the images of people wearing Lolita show that it’s a beautiful dusty rose or mauve, depending on who’s wearing it. Here is the proof:


Looks pretty and rosy, right? Well when I wear it it looks BROWN. I’ve seen other pale people on Insta wearing it and it does not look brown on them. I briefly thought that maybe I got a dud-formula, so I bought the Kat Von D Lolita and Lolita II duo and it’s the exact same color.

It’s really strange, but I basically stumbled on a Kylie Lip Kit dupe without even trying.  Every time I wear Kat Von D’s Lolita, I have people either ask me if I’m wearing the Kylie Lip Kit color True Brown, or they tell me that it looks similar to the color. So as my headline suggests, I’m calling Lolita the pale girl’s dupe for Kylie’s True Brown. Here’s a photo of me wearing it. What do you think?
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New Beginnings

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Well it’s been a while since I’ve last written, but a lot has happened over the past few months. Most importantly, I got a new job! And it’s not just any job, but a dream job. I’m now a content strategist at Beamly, the digital content agency that was acquired by Coty back in October 2015. I’m so excited and I get to work on some amazing brands like Rimmel, Sally Hansen and Philosophy.

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I’ve been at my new job for a few weeks now. I started during the busiest of times, the holidays! Since my last post, I’ve purchased many many beauty products. Please find the documented evidence below.

New favorites #sephora #beauty #belif #alterna

A photo posted by Brittany (@_bnw_) on

 

Went a little crazy on nail stuff this week #ncla #nailart #beautyblogger #nails

A photo posted by Brittany (@_bnw_) on

 

Sephora xmas is the best xmas ☺️ #beauty #beautyblogger #sephora #marcjacobs #firstaidbeauty

A photo posted by Brittany (@_bnw_) on

The last image shows some of my Christmas gifts! I was very very excited about the First Aid Beauty kit. That’s basically my favorite brand right now. Hope you all had a great holiday!

Little Brands Come to Sephora

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Sephora plans to give little brands a BIG chance with their recently announced “Scouted by Sephora” program. They plan to sell “the next big brands” already identifying 40 brands to participate. WWD reports “eight to 10 brands will be highlighted every other month. The current offerings include Viseart, Tatcha, Juliette has a Gun (fragrance), Makeup Eraser, Reverie, Cinema Secrets, Sunday Riley and Skin Inc. The next installation is planned for late October and will have a global theme.”

Niche brands being given the opportunity to reach Sephora’s customers is HUGE. This opportunity will certainly give these brands an instant jolt into stardom.

This announcement follows a series of recent marketing programs, including a beauty-box subscription offering. I could probably ramble on about how excited I am for Sephora Play and what a smart move this is by Sephora, but I will stop myself here. Enjoy for yourselves!

 

 

August Empties

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I just had two of my absolute favorite products run out. Lush Flying Fox shower gel and First Aid Beauty Face Cleanser. You may remember my last post of Empties, where I also had the F.A.B face cleanser. I do love this product. I feel like you can’t go wrong with this brand. So naturally, I must be off to sephora tomorrow to buy another! 

The Lush Flying Fox shower gel is one of my favorite scents. Seriously. I wish there were popular jasmine fragrances out there. I’d totally rock it. I’ve gone through a few bottles of this shower gel and they actually last a pretty long time. I think one of the employees told me that the gel doesn’t contain that much water so the formula is much more concentrated which is why a little will go a long way, and the product can last. I’m dying to go to Lush but for whatever reason I don’t have the same self control that I do when I go into Sephora. When I go to Lush I end up leaving with 4 or 5 things! Maybe it’s all the events that get me. 

What are your favorite products you’re constantly running out of?

Pucker Up – New Christian Louboutin Lipstick

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Have you seen this beautiful packaging? I’m not sure I’ve ever seen any beauty product look this amazing. Christian Louboutin has outdone himself in presenting this gorgeous lipstick packaging.  They’re said to be inspired by everything  from Babylonian architecture to Art Deco to Middle Eastern antiquities. They certainly look like something Queen Nefertiti herself, would have used.  There are 3 textures: Silky Satin, Velvet Matte and Sheer Voile, and 36 colors overall.

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The one downside—they’re going to retail for $90. Just when you thought you’d never pay $50 for Louboutin nail polish, they introduce the $90 lipstick. Oh Louboutin, why such a high price?!  I supposed they’re turning the notion of beauty products into something to truly covet .

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Dr.Jart+ Ceramidin

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Many of you probably recognize or use Dr. Jart+ brand BB creams. I feel like that was the first BB cream brand that made it big in the US. So I got this small duo pack of Dr.Jart+ Ceramidin liquid and cream back in the winter. I read many reviews on Sephora.com and they all raved about how amazing this product is and that it’s particularly great for dry skin. I happen to have desert-textured skin during the winter, yeah it’s pretty bad. So far, I really like the product. It definitely leaves my skin feeling hydrated; however, my biggest problem is the complete imbalance in this duo-product’s size. You get .30mL of the liquid and .15 of the cream, how does that equal out? I’m basically done with the cream, as you can tell, but I have half the bottle of liquid left. Not cool, Dr.Jart+.

Anyway, I do recommend this product if you have very dry skin. It is a bit pricey for both, that’s why I opted for this duo-set. My next experiment will be to pair the rest of the liquid with a different moisturizer since I’ve run out of the Ceramidin. I’m sure it will similar results.

Empties

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I had 2 products that just happen to run out at the same time.

Bumble and Bumble Color Minded Shampoo— I bought this a long time ago. A very very long time ago. My issue with it was that it made my scalp so dry, I couldn’t use it anymore. But recently I began using a T-Gel shampoo on the top of my head/roots and this color shampoo for the mid-shaft to ends of my hair. I thought this was a smart way to finish the bottle but now as I am throwing this thing away I feel like my ends are drier than ever! Not good. No amount of deep conditioning seems to help either. All this being said, I ran out of this shampoo but will never buy this one again.

First Aid Beauty Face Cleanser–I’ve bought this cleanser 3 times now. Sephora offers a dual pack of the face cleanser and their moisturizer which is for extremely dry skin. I found great results using the cleanser throughout the winter and I still love it for the summer. Yes, my skin is that dry! Since I ran out of this I realize I need to get to a Sephora ASAP to buy another.

Beauty PSA: You Need a Loyalty Program

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Dear MAC,
I love all your products, but you don’t have a loyalty program and therefore I feel no incentive to purchase from you. I’d rather go to Sephora where I can earn points towards rewards and even take advantage of their semi-annual sales. A product recycling program isn’t enough.

Call me when you get a loyalty program,
xoxoBrittany

I know I can’t be the only one who wishes MAC had a loyalty program and I find it strange they haven’t created one. They’re missing out on a huge opportunity: consumer data. Sephora is at their level of digital excellence because they create immersive and highly personal omnichannel experiences for their customers. Ulta is the same — I love shopping there because I know they have sales, rewards and more that I can take advantage of just by purchasing. There is a reciprocal relationship that comes with a loyalty program; one where you give the consumer incentive to shop with rewards and exclusive offers and in return you get tracking and data capture, as this insightful L2 video explains. I am calling MAC out in this post, but there are tons of other brands who haven’t taken advantage of this opportunity and I’m not sure why.

PSA to beauty brands: You want your customers data in order to better cater to their wants and needs. Loyalty programs are an easy way to do this. You can analyze and track purchase behaviors and in return for their data, give them rewards for being a loyal customer.

Dupe Sites

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As a part of my beauty and tech series, I thought I’d share two of my favorite dupe sites. After all, what’s the internet for, if not dissemination of information? Arguably one of the best parts of beauty and digital is the creation of dupe sites. It’s information sharing at its finest.

Temptalia is the holy grail of dupe sites. It’s extremely thorough. Any brand and any type of cosmetic you could want a dupe for can be found on Temptalia. They even take it as far as showing you the percentage of how close it comes to the actual color and lists other colors that also may be similar. I’ve found the answer to many beauty problems here! And it’s a great way to save money but not sacrifice your color intention.

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Dupe That is a site I found via Instagram (they’re definitely worth following). Their website isn’t as sophisticated as Temptalia, but I like Dupe That mostly for their side-by-side comparisons. Their instagram account will make you want to go out and buy everything.