After going on a beauty following-spree on Instagram, I found a few cult beauty brands that seem to be popular across many accounts. Here’s what I’ve gathered so far:
Most coveted item: Terra Collection trio in “Brick, Sand, Stone”
Most coveted item: “Celebrity Skin” matte lipstick
3. Colour Pop
Most coveted item: any of their matte lipsticks and eyeshadows (this brand is very affordable too, think E.L.F.)
4. Lime Crime
Most coveted item: Venus palette and Velvetine lip stick in “Cashmere”
This video is great: execs from Teen Vogue, L’Oreal and Maybelline discuss how marketers can target Gen. Z.
As a part of my beauty and tech series, I thought I’d share two of my favorite dupe sites. After all, what’s the internet for, if not dissemination of information? Arguably one of the best parts of beauty and digital is the creation of dupe sites. It’s information sharing at its finest.
Temptalia is the holy grail of dupe sites. It’s extremely thorough. Any brand and any type of cosmetic you could want a dupe for can be found on Temptalia. They even take it as far as showing you the percentage of how close it comes to the actual color and lists other colors that also may be similar. I’ve found the answer to many beauty problems here! And it’s a great way to save money but not sacrifice your color intention.
Dupe That is a site I found via Instagram (they’re definitely worth following). Their website isn’t as sophisticated as Temptalia, but I like Dupe That mostly for their side-by-side comparisons. Their instagram account will make you want to go out and buy everything.
♡ Pretty Well Dressed ♡ 