Empties


I had 2 products that just happen to run out at the same time.

Bumble and Bumble Color Minded Shampoo— I bought this a long time ago. A very very long time ago. My issue with it was that it made my scalp so dry, I couldn’t use it anymore. But recently I began using a T-Gel shampoo on the top of my head/roots and this color shampoo for the mid-shaft to ends of my hair. I thought this was a smart way to finish the bottle but now as I am throwing this thing away I feel like my ends are drier than ever! Not good. No amount of deep conditioning seems to help either. All this being said, I ran out of this shampoo but will never buy this one again.

First Aid Beauty Face Cleanser–I’ve bought this cleanser 3 times now. Sephora offers a dual pack of the face cleanser and their moisturizer which is for extremely dry skin. I found great results using the cleanser throughout the winter and I still love it for the summer. Yes, my skin is that dry! Since I ran out of this I realize I need to get to a Sephora ASAP to buy another.

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Beauty PSA: You Need a Loyalty Program

Dear MAC,
I love all your products, but you don’t have a loyalty program and therefore I feel no incentive to purchase from you. I’d rather go to Sephora where I can earn points towards rewards and even take advantage of their semi-annual sales. A product recycling program isn’t enough.

Call me when you get a loyalty program,
xoxoBrittany

I know I can’t be the only one who wishes MAC had a loyalty program and I find it strange they haven’t created one. They’re missing out on a huge opportunity: consumer data. Sephora is at their level of digital excellence because they create immersive and highly personal omnichannel experiences for their customers. Ulta is the same — I love shopping there because I know they have sales, rewards and more that I can take advantage of just by purchasing. There is a reciprocal relationship that comes with a loyalty program; one where you give the consumer incentive to shop with rewards and exclusive offers and in return you get tracking and data capture, as this insightful L2 video explains. I am calling MAC out in this post, but there are tons of other brands who haven’t taken advantage of this opportunity and I’m not sure why.

PSA to beauty brands: You want your customers data in order to better cater to their wants and needs. Loyalty programs are an easy way to do this. You can analyze and track purchase behaviors and in return for their data, give them rewards for being a loyal customer.

Dupe Sites

As a part of my beauty and tech series, I thought I’d share two of my favorite dupe sites. After all, what’s the internet for, if not dissemination of information? Arguably one of the best parts of beauty and digital is the creation of dupe sites. It’s information sharing at its finest.

Temptalia is the holy grail of dupe sites. It’s extremely thorough. Any brand and any type of cosmetic you could want a dupe for can be found on Temptalia. They even take it as far as showing you the percentage of how close it comes to the actual color and lists other colors that also may be similar. I’ve found the answer to many beauty problems here! And it’s a great way to save money but not sacrifice your color intention.

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Dupe That is a site I found via Instagram (they’re definitely worth following). Their website isn’t as sophisticated as Temptalia, but I like Dupe That mostly for their side-by-side comparisons. Their instagram account will make you want to go out and buy everything.

Pretty Well…Connected

beautytech

 

What does it mean to be a digital beauty brand? I’ve been thinking a lot lately about the cross-section of beauty and tech. I think tech is such a huge part of our lives and it seems like there are new products, advancements and experiences coming out every day. But what’s up with the beauty industry and why is it taking them longer to catch on to this movement? Well, there are a lot of reasons and I hope to explore some of them in future posts. On flip-side, brands like Sephora and L’Oreal are pioneering in digital and innovation—not just for the industry—but overall, they are setting standards for other brands to follow. According to a 2014 Beauty study by L2, “mass and prestige brands alike are innovating across the Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions.” It’s great to see advancement, and L2 also notes that the digital investment is increasing throughout the industry.