Pretty Well…Connected



What does it mean to be a digital beauty brand? I’ve been thinking a lot lately about the cross-section of beauty and tech. I think tech is such a huge part of our lives and it seems like there are new products, advancements and experiences coming out every day. But what’s up with the beauty industry and why is it taking them longer to catch on to this movement? Well, there are a lot of reasons and I hope to explore some of them in future posts. On flip-side, brands like Sephora and L’Oreal are pioneering in digital and innovation—not just for the industry—but overall, they are setting standards for other brands to follow. According to a 2014 Beauty study by L2, “mass and prestige brands alike are innovating across the Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions.” It’s great to see advancement, and L2 also notes that the digital investment is increasing throughout the industry.

5 Questions with the makers of MODA, the world’s first digital make-up artist


What would you do if I told you that there is a product that can 3D print any make-up look of your choosing, directly on your face? Sounds a bit space-age right? I spoke to the makers of MODA, a Swedish beauty and personal care company called FOREO. You can read the full article on

The Perfect Red

We all know the adage “when you stop looking…you’ll find it.” Of course this happened to me when I was gifted my new favorite red lipstick. My mom got it as a sample from Sephora and gave it to me, as she was not about to wear the fire-engine bright color. It’s called Beso: Stila All day Liquid Lipstick. 
Screen Shot 2014-02-15 at 12.56.42 PMIt doesn’t look that vibrant from this photo but I assure you that it’s the brightest red I’ve ever seen. Not only is it the exact shade I was looking for, it actually stays on. It goes on as a lip creme but quickly dries to a matte velvety finish. Though I haven’t tried this, I’m sure it could be worn as a gloss-finish (for those who don’t like matte) if clear lip gloss was applied after the color dries. Currently, I only have a small sample size, but I am definitely going to purchase the full sized lip color as soon as mine runs out.

Stila All Day Liquid Lipstick, Sephora, $22, in Beso

belated Christmas

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Hi Everyone,
Sorry it’s been insanely longer than I ever intended since I’ve last posted. I’ve been meaning to share some of the insane beauty products I got for Christmas. I’m sure you’ll see that I’ve blogged about most of these in the past, but merely coveting them. Above is my Sephora goody-box that I’m so in love with:

-Tom Ford Black Orchid
-NARS Guy Bourdin “One Night Stand” Palette
-Kat Von D Saint
-Kat Von D Spellbinding lipstick set

Brand to Watch: Ardency Inn

Stumbled into Sephora today, what a surprise, I know, I was so excited to see a new brand. The cool New York-vibe of the Ardency Inn products and display caught my eye. I talked to one of the associates about the brand, she was gushing over the eyeliner telling me how amazing it is. The brand is kind of punk-rock, Kat von D-esque minus the tattoos. Here is a few things that I’m obsessed with:

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PUNKER World’s Baddest Eyeliner

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AMERICANA Natural Lip Color Pencil 

(comes in cool names/shades: Delancey, Essex, Bowery, Houston, Kenmare)

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MODSTER Long Play Supercharged Lip Color in Black is Blue

How freaking sick is this color?

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BOOM BASE Lip Balm & Base

Ardency Inn is exclusive to Sephora

This Weekend’s Beauty Haul


The Haul:
1. Anastasia Brow Pen in Universal Light
2. NARS Satin Lip Pencil in Biscayne Park
3. Deborah Lippmann mini in Happy Birthday
4. Maybelline The Colossal Cat Eyes
5. Living Proof Satin Hair Serum



I have been wanting this color since the new NARS Satin range came out. Do you ever feel drawn to a name, or compelled to buy a product simply because the name is too good not to buy? Biscayne Park is all of the above to me. But then again, NARS always has the best product names. I love this color its a very natural peachy/nude on me.


I’ve been struggling in the eyebrow department lately. I feel like the base of my eyebrows are so thin and I’m not sure why. I have both the Anastasia brow wax and the Brow Wiz and use them alternately. The Brow Wiz is not my favorite and it actually hurts to drag the pigment across my eyebrows. So I found this Brow Pen which is actually a marker, and you draw the color on your brow. It goes on a lot smoother and you can use a brow brush to spread out the color. The only problem I have is that I personally can get a bit heavy handed with the marker. You can’t let yourself go crazy with it or you’ll end up looking like they’re tattooed on.  Just a word of advice.