Beauty PSA: You Need a Loyalty Program

Dear MAC,
I love all your products, but you don’t have a loyalty program and therefore I feel no incentive to purchase from you. I’d rather go to Sephora where I can earn points towards rewards and even take advantage of their semi-annual sales. A product recycling program isn’t enough.

Call me when you get a loyalty program,
xoxoBrittany

I know I can’t be the only one who wishes MAC had a loyalty program and I find it strange they haven’t created one. They’re missing out on a huge opportunity: consumer data. Sephora is at their level of digital excellence because they create immersive and highly personal omnichannel experiences for their customers. Ulta is the same — I love shopping there because I know they have sales, rewards and more that I can take advantage of just by purchasing. There is a reciprocal relationship that comes with a loyalty program; one where you give the consumer incentive to shop with rewards and exclusive offers and in return you get tracking and data capture, as this insightful L2 video explains. I am calling MAC out in this post, but there are tons of other brands who haven’t taken advantage of this opportunity and I’m not sure why.

PSA to beauty brands: You want your customers data in order to better cater to their wants and needs. Loyalty programs are an easy way to do this. You can analyze and track purchase behaviors and in return for their data, give them rewards for being a loyal customer.

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House of Holland nails

Was doing some Black Friday shopping at Ulta where I had already purchased a few $10 philosophy body washes online, and I stumbled across these House of Holland glue on nails. How cool? I didn’t know they had these!

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NYX Face Awards 2013

You all know how I feel about NYX (*insert synonym for beyond obsessed here*). For the past few years they have hosted the FACE Awards (Fine Artistry of Cosmetic Elites) which is a competition among youtube beauty vloggers to find the Best Beauty Vlogger of the Year. The competition was inspired by the growing number of beauty videos surfacing on Youtube. The FACE Awards allows NYX to shine a light on these talented people and give them a chance to showcase their artistry. The winner receives $25,000, a year’s supply of NYX cosmetics, consultations with professional make up artists, and the chance to begin their career as a make up artist.

The competition began with 1000 contestants and had 3 video challenges which resulted in elimination periods. The themes were Vintage Beauty, Secret Agent, and Futuristic. The top contestants were narrowed down and the chosen ones were allowed to advance to the following rounds. I was especially impressed by the Futuristic category, all of the looks required difficult drawing and blending skills. The final round was held live in Los Angeles on August 24 and streamed on www.nyxfaceawards.com. The top 6 contestants were given 30 minutes and a model to create a Modern Goddess look.  All of the interpretations were amazing, it was exciting to watch the competition live.

In the end Missy Lynn aka start2finishmua won the Best Beauty Vlogger of the Year. Her Goddess of the Night was dark and yet still completely beautiful. I’m so happy she won! Congrats!

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The top 6 contestants

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The winner: Missy and her model via Ulta Beauty

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International Favourites

Have you spent time abroad and found products you cannot live without, but they’re tragically not sold in the US? You are not alone. I went to England a few years ago and had a pretty good idea of what was on the UK beauty market. Fast forward to now and I so long to go back and stock up on every brand I missed! This post is dedicated to international beauty products and brands, most are from England but I’m working on spreading the international product love.

Lee Stafford- One of my favorite blogs Bird’s Words makes me miss England so much. I see all these amazing products that I’m super jealous of. Aside from all these amazing UK hair extension brands that she gets to try, she brought a new hair-care brand to my attention: Lee Stafford. The packaging is hot pink and very girly and made me want to buy. Luckily it is available in the US (I got my products at Duane Reade, but it’s also sold at Ulta). I first bought the Hair Growth Treatment in hopes that I could have mermaid hair. Honestly, I have no idea if it worked or not, it just really deep conditioned my hair and that was great. More recently I bought My Big Fat Healthy Hair Shampoo which is supposed to add volume. I think it definitely added texture but not totally sure on the volume.

Barry M– Oh Barry M, how I miss thee. It’s  possibly most tumbled nail polish, not that tumblr means anything, you know. The formula is ridiculous. It’s one of the only nail varnishes that will actually stay on without base/top coat. I own two colors from Barry that I bought in Boots when I was at Oxford and how I wish I had a few more.

ShuUemura- When I had my make-up done for the Refinery 29 shoot, the artist told me that I should go to K-town or Chinatown to buy make-up because I am so pale. Not sure what to think of her statement, I began to investigate some Asian beauty brands. She reccommended that I look up ShuUemura. I had heard of the brand but never knew too much about it. They used to have a store in NYC but it sadly closed. All their products are available online. I’m so tempted to buy a few things, I just have a totally unused foundation that I need to work on first.

Kevin Murphy– Back when hair chalking was first popular I discovered a cool contraption on tumblr by Australian hair brand Kevin Murphy. The chalk is adorably named: color.bug. I was obsessed for a while but fearing that I would get dye all over my clothes I opted not to purchase the bug. But recently Kevin Murphy has been in the spotlight for a new anti-aging hair treatment. Sounds cool right? My salon sells these products. (Shout out Shampoo Ave. B ) Kevin also has some stunning packaging, so bravo on that as well.

Eyeko- I first heard about Eyeko when I read that it was Alexa Chung’s eyeliner of choice? Who can argue with that? If Alexa Chung uses your product, it’s probably legit.  I got a sample of the Skinny Liquid Eyeliner from Birchbox. It took me a couple of times to get used to the product. I was terrible at it but now I think I’m slowly getting the hang of it.

These are just a few cool international brands. Have any that you’re obsessed with?

NYX Parallel Worlds

I know I always rant about how great NYX is, but believe me when I say they are one of the best beauty brands on the market. A few weeks ago I posted about NYX’s collaboration with The Mortal Instruments: City of Bones movie and how I was obsessed. Having looked everywhere for the Parallel Worlds kit I broke down and ordered it from Ulta. It was worth it. The quality of product for the price is insane. I’ve already used the matte lip cream (in Istanbul) a bunch of times this weekend. The color is great and long lasting. I think I should also add that I started reading the books around the time that I discovered this collection. I’m on book 4, and I’ve embarrassingly become a total fangirl. I can’t wait until the movie comes out but for now the make up and books will have to last until then!

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Cast of The Mortal Instruments: City of Bones

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NYX Parallel Worlds

I love NYX for so many reasons. Aside from making the best and only concealer that works for me, they make amazing make-up kits. Not to mention the fact that they are extremely affordable, that is –if you can find their products. New York doesn’t have an Ulta and before moving here that was my go-to place to find the brand. Now living in NYC, Ricky’s has just started carrying NYX and occasionally you can find a few things at Urban Outfitters. Urban was where I found and regrettably did not purchase the Dark Shadows palette.

NYX just announced a new palette inspired by the upcoming movie The Mortal Instrument: City of Bones staring Lily Collins, Jonathan Rhys Meyers and Jamie Campbell Bower. Here is a look at the kit and the products it comes with:

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Available at Ulta for $24.99

-6 color Smoky Eye Palatte 

-Volumizing Mascara

-Pink Blush 

-Pink Matte Lip Creme

-Black Liquid Liner 

-Vibrant Jumbo Eye Pencil (white)

Katy Perry Eyelashes

I saw these cute lashes the last time I was in Ulta and have regretted not buying them. So next time I’m at Ulta (*cough tomorrow cough*) I’m definitely buying a set. Appropriately named: Sweetie Pie, Oh My! , Oh Honey!, and Cool Kitty. No Ulta? No problem. You can buy them here.