I got this Pixi Shea Butter Lip Balm from my Birchbox and I am so obsessed with the color. It’s super pink in color and goes on like a traditional lip balm. They carry this brand at Target, but I’ve never bought anything from the line as it’s a bit more pricey than your average drugstore brand. The color I got is called Pixi Pink and I’d definitely recommend this for my fellow fair skinned ladies. The color is also long lasting —I think I only reapplied it once during the day.