Korean Beauty Brands – IOPE

Riding the insane popularity of K-pop, Korean beauty is absolutely taking over. You can’t go on any beauty websites without hearing about the newest and amazing Korean beauty products. AmorePacific, the leading Korean beauty brand, owns a bunch of other cosmetics and skin care brands popular throughout the world. I recently came across IOPE, AmorePacific calls this brand “cos-medical.”

I got the IOPE Air Cushion in N21 from someone I met who works for AmorePacific, and I am so obsessed with the product. Its a foundation but I prefer to use it as a finisher/corrector on top of my concealer. Its very layerable and can be worn alone, on top of concealer, and even finished with powder foundation for a more matte look. The product goes on wet and, in my opinion takes quite some time to dry, but if you apply a powder finish it helps speed up the dry time. The Air Cushion is like a hybrid of liquid/cream/powder foundation and its SPF 50! The buildable nature of the product is also a huge bonus, it can be as sheer or full-coverage as you want.  Not to mention this color matches my skin perfectly, I can’t say enough good things. Like all other Korean beauty brands, I wish it was more readily available in the US.

 

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