Tag: Korean beauty

Etude House – K-Beauty

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One of my friends just got back from Seoul, Korea. I can’t begin to tell you how jealous I am of her trip. She was so kind and brought me back two little gems from Etude House, which is my favorite Korean beauty brand that I own nothing from. I think most of you will agree with me when I say Etude House’s packaging is the cutest —it’s super girly and fun. I asked for a nude or pink lipstick and I think she got it right. She also brought me back the most adorable hand cream in a castle packaging. The hand cream smells like rose, my favorite scent, and it’s super light.


My Castle hand cream in Forever Rose and Dear My Blooming lipstick in BE 107.

How cute is this little castle?!

This is two swipes of the lip color, it’s actually got some glitter in it which I’m not too sure about but it only surfaced after I wiped it off. I’ll report back on the glitter situation after I wear it out.

 

Tony Moly: K-Town Beauty

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As my obsession with foreign beauty products continues, this past weekend I finally made it to Tony Moly’s K-Town location. I’ve been meaning to hit this store for some time now, but always had something holding me up. After a few weeks of planning to go, I actually went this past weekend. I wasn’t sure what to expect or what I wanted to get —knowing that they sell some of the brand’s products at Urban Outfitters, it was important to me that I purchase something unique to the store. After debating for a half an hour over a few things in the very tiny store, I decided on the following:

  • Tomatox Magic Massage Pack-  this is basically a brightening/clarifying mask
  •  Changing Magic Mask (sheet box)- this pack comes with 7 masks

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Isn’t the packaging amazing? I tried the mask last night and I really liked it. Not sure about the brightening effect, since I’m starting with a very fair base (read-super pale). It did leave my skin feeling firm, and that’s reason enough to keep using this product.

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Um…can we please talk about what this says? Lost in translation….?

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I haven’t tried any of the sheet masks yet but it comes in the following varieties:

  • Black Pearl
  • Hyaluronic Acid
  • Red Wine
  • Tea Tree
  • Green Apple
  • Royal Jelly
  • Brid’s Nest

Should be interesting! Do you have any favorite Tony Moly products?

Korean Beauty Brands – IOPE

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Riding the insane popularity of K-pop, Korean beauty is absolutely taking over. You can’t go on any beauty websites without hearing about the newest and amazing Korean beauty products. AmorePacific, the leading Korean beauty brand, owns a bunch of other cosmetics and skin care brands popular throughout the world. I recently came across IOPE, AmorePacific calls this brand “cos-medical.”

I got the IOPE Air Cushion in N21 from someone I met who works for AmorePacific, and I am so obsessed with the product. Its a foundation but I prefer to use it as a finisher/corrector on top of my concealer. Its very layerable and can be worn alone, on top of concealer, and even finished with powder foundation for a more matte look. The product goes on wet and, in my opinion takes quite some time to dry, but if you apply a powder finish it helps speed up the dry time. The Air Cushion is like a hybrid of liquid/cream/powder foundation and its SPF 50! The buildable nature of the product is also a huge bonus, it can be as sheer or full-coverage as you want.  Not to mention this color matches my skin perfectly, I can’t say enough good things. Like all other Korean beauty brands, I wish it was more readily available in the US.

 

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