Rag & Bone Spring 11 ads

This innovative guerilla marketing campaign by Rag & Bone catches the attention of fashion forward women everywhere. If you appreciate creativity and the future of fashion advertising this campaign is certainly one to study. The ads features models: Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge. The models were apparently given a camera and asked to shoot themselves in Rag and Bone clothing by founders Marcus Wainwright and David Neville.

I really like the concept behind these ads. It’s smart and different, giving the brand a more raw and realistic feel. The ad as a pseudo-flyer evokes an interactive element to advertising. They engage onlookers causing them to give more thought to the image they’re seeing and thus the company in general. Well done Rag and Bone.

Christopher Kane 2011 Resort

As a scavenger of the internet I occasionally see the Christopher Kane galaxy print floating around blogs and style sites alike. Recently I have become enamored with the galaxy print, and thinking the collection was older I set out to find the exact collection. To my surprise, I found the dress that I have been admiring in the 2011 Resort Collection. The outer space prints are awe-inspiring and complement the shapes of the garments perfectly. Not only are Kane’s designs innovative and creative in their basic format, but the patterns take the outfit to the next level. They’re bold, colorful and take a certain kind of women to wear them: but if pulled off correctly, I believe one of Kane’s dresses can win over the room.

Target Re-Launch!

Ok, so I know its been a while since I’ve last updated, and being that it’s Christmas break I have no excuse for this negligence. You’ll have to accept my apologies. Here is my latest finding: back in 2007 Erin Fetherston, one of my favorite designers, as I always mention, created a line for Target. This February 2011, for Target’s fifth anniversary of designer collaborations, they will be re-launching some of the memorable pieces from almost every GO International line. Pieces from the Proenza, Luella, Erin Fetherston, Patrick Robinson, Libertine, Rodarte lines and more will be featured.  I am absolutely elated as I never knew Erin collaborated with Target, so this will be my chance to make up for December 2007! I posted a few images of Erin’s collection, I can’t wait to see the pieces that Target re-lanches, hopefully we’ll see a Lookbook sometime soon.

William Rast Ad

I just saw this on tv, I really like the ad. It’s very Americana and to me, the ad says “Hey, we’re a step above Levi’s and currently marketing at a Target price point!” No offense to William Rast (I majorly respect Justin Timberlake), I haven’t gotten to make it out to a Target yet, as the line came out yesterday. I am really interested to look at the leather in the collection.