This innovative guerilla marketing campaign by Rag & Bone catches the attention of fashion forward women everywhere. If you appreciate creativity and the future of fashion advertising this campaign is certainly one to study. The ads features models: Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge. The models were apparently given a camera and asked to shoot themselves in Rag and Bone clothing by founders Marcus Wainwright and David Neville.

I really like the concept behind these ads. It’s smart and different, giving the brand a more raw and realistic feel. The ad as a pseudo-flyer evokes an interactive element to advertising. They engage onlookers causing them to give more thought to the image they’re seeing and thus the company in general. Well done Rag and Bone.