Beauty PSA: You Need a Loyalty Program

Dear MAC,
I love all your products, but you don’t have a loyalty program and therefore I feel no incentive to purchase from you. I’d rather go to Sephora where I can earn points towards rewards and even take advantage of their semi-annual sales. A product recycling program isn’t enough.

Call me when you get a loyalty program,
xoxoBrittany

I know I can’t be the only one who wishes MAC had a loyalty program and I find it strange they haven’t created one. They’re missing out on a huge opportunity: consumer data. Sephora is at their level of digital excellence because they create immersive and highly personal omnichannel experiences for their customers. Ulta is the same — I love shopping there because I know they have sales, rewards and more that I can take advantage of just by purchasing. There is a reciprocal relationship that comes with a loyalty program; one where you give the consumer incentive to shop with rewards and exclusive offers and in return you get tracking and data capture, as this insightful L2 video explains. I am calling MAC out in this post, but there are tons of other brands who haven’t taken advantage of this opportunity and I’m not sure why.

PSA to beauty brands: You want your customers data in order to better cater to their wants and needs. Loyalty programs are an easy way to do this. You can analyze and track purchase behaviors and in return for their data, give them rewards for being a loyal customer.

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Dupe Sites

As a part of my beauty and tech series, I thought I’d share two of my favorite dupe sites. After all, what’s the internet for, if not dissemination of information? Arguably one of the best parts of beauty and digital is the creation of dupe sites. It’s information sharing at its finest.

Temptalia is the holy grail of dupe sites. It’s extremely thorough. Any brand and any type of cosmetic you could want a dupe for can be found on Temptalia. They even take it as far as showing you the percentage of how close it comes to the actual color and lists other colors that also may be similar. I’ve found the answer to many beauty problems here! And it’s a great way to save money but not sacrifice your color intention.

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Dupe That is a site I found via Instagram (they’re definitely worth following). Their website isn’t as sophisticated as Temptalia, but I like Dupe That mostly for their side-by-side comparisons. Their instagram account will make you want to go out and buy everything.

MAC x Cinderella

I know I posted a few weeks ago about how much FOMO I had been having over totally neglecting to purchase the MAC x Cinderella products. Long story short: they sold out instantly and were all over Instagram taunting me.

I had a bit of a Fairy Godmother moment myself and these two beauties magically came into my possession. I have to say, I was really wanting Royal Ball (the pinker color) but I ended up liking the look of Free As A Butterfly (the nude looking color) much more. I could go on and on gushing about the gorgeous pale blue packaging, and  I am clearly not alone in my sentiment.

Both colors are sheer and very very shiny, but I feel like their pigment is understated enough to be practical/appropriate for every day wear.

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Quest for Red, Part 2

After buying the wrong drugstore brand red, I finally caved and forced myself to go to MAC. What I really like about MAC is that their employees not only know the product but most of them are make-up artists and know what looks good and what will work on you. I walked into the store and explained that I was looking for the most electric red that they had, but in a satin finish (not looking for matte right now). The associate knew exactly what I was looking for: MAC Red. Simple, bright and exactly what I wanted. I am obsessed with the color:

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Quest for Red

Lately I’ve been searching for the perfect red lipstick. I have a couple reds already but it’s not the red. No, the red I am looking for is the reddest of red, cherry-red, neon-red, orange-red. I want the brightest red, something like this:

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Judge me all you want but Kylie Jenner’s red lips are my inspiration. After a lot of weird and creepy research that involved me watching youtube vids from years ago. But alas, I could not find the color that Kylie uses. Kourtney Kardashian uses  Yves Saint Laurent Rouge Pur Couture in 13: Le Orange if anyone is interested. The closest I came to discovering Kylie’s color was from a weird youtube vid where she mentioned a discontinued MAC color called Red Racer. I don’t really have a game plan for finding this mythical red. But for now I’m just investigating all my favorite brands for their brightest color of red lipstick. I am welcoming any and all suggestions!

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Coveting Beauty

I’ve been surfing the internet a lot lately for new beauty products. Here are a few that I’m obsessing over:

Essie “Boom Boom Room”

This color is from the Spring 2013 collection, and has the best name of the bunch. Even outside of NYC, Boom Boom Room is an amazing name. And for those of us lucky enough to have been to the real Boom Boom Room well, we know how awesome it really is.

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MAC RiRi Woo

Available exclusively online and on her tour, RiRi Woo is a twist on MAC favorite Ruby Woo. It’s supposedly Rihanna’s favorite shade and who better to collaborate with than the creator’s of your choice lipstick?!

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Deborah Lippmann Mermaid Collection

I have an embarrassing inside joke with my friends about mermaids. Short version: I think they are cool. So the fact that DL took inspiration from the creatures is so awesome. I’ve got my eye on the blue color “Mermaid’s Eyes.”

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