Let me start by saying this: I bought into (literally) the Instagram-fueled cultdom of Kat Von D’s Lolita. This shade has struck the perfect balance of being all over Instagram and simultaneously sold out everywhere. Incidentally, this is also the secret formula for beauty sales—but that’s another article. So when I found the Lolita shade at a Sephora, I didn’t even think twice about buying it. It was necessary.

Now all the images of people wearing Lolita show that it’s a beautiful dusty rose or mauve, depending on who’s wearing it. Here is the proof:

Looks pretty and rosy, right? Well when I wear it it looks BROWN. I’ve seen other pale people on Insta wearing it and it does not look brown on them. I briefly thought that maybe I got a dud-formula, so I bought the Kat Von D Lolita and Lolita II duo and it’s the exact same color.

It’s really strange, but I basically stumbled on a Kylie Lip Kit dupe without even trying.  Every time I wear Kat Von D’s Lolita, I have people either ask me if I’m wearing the Kylie Lip Kit color True Brown, or they tell me that it looks similar to the color. So as my headline suggests, I’m calling Lolita the pale girl’s dupe for Kylie’s True Brown. Here’s a photo of me wearing it. What do you think?