New Beginnings

Well it’s been a while since I’ve last written, but a lot has happened over the past few months. Most importantly, I got a new job! And it’s not just any job, but a dream job. I’m now a content strategist at Beamly, the digital content agency that was acquired by Coty back in October 2015. I’m so excited and I get to work on some amazing brands like Rimmel, Sally Hansen and Philosophy.

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I’ve been at my new job for a few weeks now. I started during the busiest of times, the holidays! Since my last post, I’ve purchased many many beauty products. Please find the documented evidence below.

 

 

The last image shows some of my Christmas gifts! I was very very excited about the First Aid Beauty kit. That’s basically my favorite brand right now. Hope you all had a great holiday!

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Coty Acquires Content Marketing Agency Beamly

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No sooner than I hit publish on my last post about Clinique’s new blog The Wink, I discovered that another beauty company is investing in content marketing. Coty announced on October 19, their acquisition of digital marketing and content agency Beamly, based in New York and London. This is a big deal for the future of beauty brands. It’s no longer enough to simply be online, but now brands must engage, interact and create experiences for their customers.

Beamly’s main focus is on driving audience growth and engagement for consumer brands across the digital space. This is a big step for Coty, on the heels of their P&G acquisition, they  are the first among the big beauty companies to acquire a content marketing agency. Coty and its many licensed brands “will benefit from Beamly’s suite of social data benchmarking, content creation, content optimization and consumer engagement tools to deliver Coty’s brand strategies.”

Coty’s current roster of brands plus the 42 newly acquired brands from the P&G deal have positioned the beauty conglomerate as one of the leading global beauty companies. Competitors L’Oréal and Estée Lauder, both known for best in class digital strategies, might face increasing competition from Coty as they work with the Beamly team to become a digital content and marketing powerhouse.

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